Beauty salon development plan for 1 year. A ready-made example of a business plan for a beauty salon with calculations

It seems that creating beauty salons has recently become as fashionable as relaxing in Courcheville and driving a Hummer there. Every month, here and there, 2-3 new establishments appear. Cosmetic exhibitions have responded sensitively to the beauty boom. Among the stands with new cosmetic lines and equipment, signs “consultation on opening beauty salons” appeared. Most of the visitors at the last exhibition crowded where there was an ordinary drawing board and dozens of projects for new salons opened over the past year were hung.

From my conversation with consultants, it turned out that only every fourth beauty salon is opened by the owner with the desire to make money, in other cases it is either a beautiful toy as a gift for a beloved woman, or an inheritance for a daughter, or a desire to have a “pocket salon” for himself and for friends. Quite often, the salon business begins with the fact that a man running his own business gives money to a woman so that she does a beautiful job, does not get bored at home, feels happy and grateful to the benefactor. Many beginners in the salon business do not have management experience in the beauty industry, and do not even know what is happening "on the other side of the barricades" of salon life. As a result, a quarter of the salons go bankrupt in the first year of life, and another quarter never becomes profitable, barely making ends meet, periodically fueled by funds from the sponsor's wallet.

Of course, for those who treat the salon business in advance as a non-refundable investment, in a toy for their beloved woman, then this article will not help. But if you take the opening of a beauty salon seriously and immediately start playing by the rules, then you can consistently receive more than thirty percent of the invested capital from a new business.

Let's evaluate the market

Salon business belongs to the category of fast-growing. Remember, from Soviet times we got only hairdressers and the only Beauty Institute on Novy Arbat. Today in Russia there are more than 3,000 beauty salons that provide, in addition to a banal haircut, a variety of cosmetic procedures. Is it a lot or a little? In little Italy, 110,000 beauty salons get along quite well, and there even a law was passed prohibiting the opening of a new salon closer than two hundred meters from existing ones. With the growth of the middle stratum of Russians, approaching Western standards in terms of living standards, in terms of our population, tens of thousands of new salons are required.

The growth in the number of beauty salons is facilitated by the fact that it has become indecent in society to appear untidy, unkempt, aged. Now the Russians not only cut their hair, dye their hair, take care of their nails, but also en masse began to correct the figure, rejuvenate the skin, fight stress and cellulite. Up to a quarter of today's clients of beauty salons are previously unusual visitors - men puzzled by the fight against hair loss, beer belly and chronic fatigue. Young people also reached out to the salons, striving to put in order the flowering skin of adolescence. Over the past two years, thirty percent of women from 30 to 40 years old, who previously went to beauty salons only as clients of a hairdresser, took courses of expensive cosmetic procedures for the first time - skin rejuvenation, body shaping, etc. Clients have come to understand that home care cannot be compared with salon procedures in terms of efficiency, besides, the salon saves time, effort and adds positive emotions from communicating with beauty masters.

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How much milk does a cow give?

The revenue of modern beauty salons is from twenty to fifty thousand dollars a month, and after deducting expenses, the owners can have from three to twenty thousand dollars in net profit. The size of the beauty salon matters. The smaller the size of the salon, the less profit is obtained, because according to the norms of the SES, each salon must have auxiliary areas that do not bring money. The cabin size from 120 to 180 meters is considered to be quite optimal.

Let's make an economic calculation of a small beauty salon with an area of ​​​​120 sq.m., in which there are:

1. Customer reception area (hall), which also serves as a mini-shop selling home care cosmetics - 12 square meters.
2. Hairdresser's room for two chairs - 15 sq. meters.
3. Combined manicure and pedicure room - 8 sq. meters.
4. Three universal cosmetologist's offices, where equipment for body shaping, ultrasound peeling, oxygen mesotherapy is also installed - 12x3 = 36 sq. meters.
5. Massage room, where wraps are also performed - 9 sq. meters.
6. Solarium - 6 sq. meters.
7. Auxiliary premises (sterilization room, warehouse, director's office, staff rest room) - 26 sq. meters.

Why such large offices and ancillary areas, you ask? Look at the SES norms issued in June 2003!

Beauty salon monthly income, USD

Service	Max number per day	Service price	Revenue per month	Consumption of materials, %	Consumption in c.u.	Profit from the service
Hairdresser 2 chairs	24	40%	15	4320	15%	648	3672
Mani Pedi	12	30%	25	3000	15%	450	2550
beautician	8	50%	30	3600	30%	1080	2525
Massage	12	30%	25	3000	5%	150	2850
Peeling	12	20%	40	2880	5%	144	2736
Solarium	48	20%	10	2880	20%	576	2304
Complex for correction	20	30%	30	5400	0,50%	27	5373
Ultrasound peeling	12	10%	30	1080	5%	54	1026
Wraps	12	20%	30	2160	5%	108	2050
Mesotherapy	30	10%	50	4500	25%	1125	3375
Sale of cosmetics in the lobby				3000	66%	2000	1000
Total:		avg.28%		35820		6362	29458

Personnel pay

Speciality	Salary	Payment amount*	Qty	Total*
beautician	25-60% from turnover	1000	2	2000
Doctor	$100 + 2% from turnover	1000	2	2000
Aestheticians	$80 + 1% from turnover	400	4	1600
Masseurs	20-50% from turnover	600	2	1200
Manager	$200 + 4% from profit	1000	1	1000
Administrator	$150 + 1% from turnover	600	2	1200
Accountant	$200 (part time)	200	1	200
Cleaning woman	$150	150	1	150
Manicure	40-45% from turnover	500	2	1000
Hairdresser	20-40% from turnover	500	4	2000
Total:			21	12350

* - average for Moscow beauty salons

Total operating costs

The monthly net profit of the beauty salon (excluding taxes) is 5746 USD.
Per year - 68952 c.u.

Directors of beauty salons will object to me that the indicated figures for the loading of salons are underestimated. I did it on purpose. Better let the new salon earn more than what is written here. If, of course, he manages to attract more customers, and most importantly, to keep them, then he will earn a lot more. Of course, for each region, the figures for prices, salaries and salon occupancy vary. Use these tables, substitute your numbers and get a prototype business plan for your future salon.

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Step number zero. Where to begin?

Have you decided to open a beauty salon? Then the first thing to do is to go to the Canaries. This is not a joke, because the next six months will be spent in your troubles. After you, rested and tanned, return to vigorous activity, it's time to start.

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Step 1. It all starts with an idea

If you were to open a restaurant, where would you start? Is it from the selection of premises, equipment or from the search for personnel? Of course not! First, you decide what kind of cuisine you will offer to the consumer - Russian, European, Georgian or some kind of exotic.

In the same way, a beauty salon starts with a selection of treatments that you are going to offer clients. There are hundreds of options, but conditionally they can be divided into three groups:

1. Image (hairdressing services, manicure, pedicure, sunburn, tattoo, piercing, etc.).
2. Medical (correction of imperfections of the face and figure, rejuvenation, anti-cellulite programs, etc.).
3. Relaxation (massage, thalassotherapy and SPA, light therapy, aromatherapy, etc.).

At the end of the 90s, salons focused mainly on image procedures, that is, on creating momentary visual appeal for customers. Hairdressing services, manicures, pedicures, make-up and several facial beauty programs were offered - mainly superficial or deep cleansing of the skin or, in everyday language, “cleansing”, as well as massages, masks according to skin type (or age) and professional cosmetic lines (salon and home care). Programs for the body in the salons were almost not offered. We learned about the existence of cellulite only in the 90s, so body care in many salons was limited to massage.

Modern trends in the beauty market, in addition to the above-mentioned "classic" components, require a greater number of medical and relaxation procedures in the salon:

1. Directions associated with therapeutic and preventive manipulations on the face and body (mesotherapy, peeling, anti-aging programs, anti-cellulite programs).
2. Manipulations aimed at non-invasive sculptural correction of the face and body (volume reduction, face and body contour modeling, tissue tightening, bust lifting, etc.).
3. Measures to reduce the amount of body fat (non-invasive and needle electrolipolysis).
4. SPA procedures.
5. Massages with various kinds of wraps.
6. Solarium, which is a good addition in terms of expanding the range of services, but by no means a procedure that was relied on.

Hairdressing and related services today stand out in the section of no small importance, but not the main ones. As life has shown, salon owners are reducing the number of hairdressing chairs, because medical and physiotherapy procedures turned out to be much more profitable than classical ones. Practice has shown that each square meter occupied by figure correction or mesotherapy brings three times more than a meter of a hairdressing salon.

The first step is where most beginners stumble. The motive for the erroneous choice of the concept of the salon is often the copying of the price list of services of your favorite beauty salon, your own predilection for certain procedures, the desire to follow the latest fashion in the beauty industry.

In the first case, the remake is always worse than the original, which means that it is not able to drag customers to the new salon, because there is simply no reason for them to change their usual place. In the second case, something like a tanning studio is born, where the unlucky owner installs about five solariums and nothing more, and then is surprised that they are loaded by ten percent. In the third case, at the last exhibition, several foreign miracle units of space design are bought, as a rule, they can do well only a few individual procedures, but by no means a complete program for the eradication of some problem of the body or face. And the client, as Arkady Raikin said, does not need a well-sewn button, but that the suit fits.

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Step 2. Highlight

Modern salons benefit from a wide range of services so that a busy client does not run to other establishments, but can get all the services in one place. But the new salon definitely needs to acquire one or two "highlights" that no one else around has. That is, to add to the range of services something designed to become the "highlight of the season" in the list of services. To do this, choose the direction of specialization, and of course, equipment and specialists who comprehensively solve these problems. For example, having chosen body shaping as the main feature of the salon, you should acquire equipment that can provide myostimulation, lymphatic drainage, isometric shaping, vacuum massage, etc. Each of these elements complements and enhances the correction process. And vice versa - the absence of one of these elements can nullify attempts to achieve a result. Non-surgical methods of figure and face correction on IzoJey class devices are very effective as a “highlight”, such as:

• breast lift a few centimeters;
• the formation of the "Brazilian butt";
• elimination of double chin.

You can also choose some newfangled direction as a “chip”. At first, local customers will confuse a SPA with an ordinary sauna, in which there is only a “bath-pool-beer-girls”, but then they will make out many differences between a sauna and a SPA:

• instead of a font, a pool or a low-power jacuzzi - a SPA hot tub with powerful jets that massage the right points of the body;
• instead of random music or radio, a carefully selected relaxing music program;
• instead of the smell of dampness - aromatherapy;
• instead of beer - a large selection of herbal teas and mineral water;
• instead of a random massage therapist - highly professional massage programs (manual and hardware).

In addition, in the SPA zone, clients will be pleased with thalassotherapy procedures (mud peeling, body wraps, VICHI shower and much more). When clients feel that visiting the SPA allows, without leaving anywhere, as if to spend a day in Baden-Baden and Karlovy Vary, forget about the passage of time, worries, stress, make the body and soul as light as a feather, most of them will forever remain fan of the new salon.

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Step 3. Thinking about ourselves

We're going to make money. Therefore, when choosing a set of services for the future salon, let's choose those on which you can earn. The profitability of hairdressing services, for example, cannot be compared with medical ones. And we would like to see as much profit as possible from each meter of the cabin, right?

Compare for yourself:

The haircut lasts about forty minutes, the client will pay an average of 300 rubles for it, of which the master takes 100 rubles, plus shampoo, conditioner, electricity, water, etc. are spent. There are also management costs, advertising costs, etc. With an average daily workload of a hairdresser of 30-40 percent, the monthly income of one chair is unlikely to be more than 30 thousand rubles.

During the same time, one session of mesotherapy brings in revenue of three thousand rubles. After deducting consumables and salaries, the income of the salon owner will be one and a half thousand rubles. Ten times more than a haircut! Even if a mesotherapist is loaded on average three times less than a hairdresser, the owner of the salon will receive at the end of the month not 15, but 45 thousand rubles. In addition, at a time when the mesotherapist does not have registered clients, various other procedures can be done in the same office.

Thus, a beauty parlor meter, by definition, brings in several times more profit than a barbershop meter.

In order to determine which of the procedures can bring more returns per square meter, you need to take the profitability of each of the services and divide them by the footage of the office, taking into account the norms of the SES. Since we can buy and install several types of equipment at once in some offices (just like in a hairdressing salon you can do not only a haircut, but also color your hair, and a manicure parlor can do nail extensions), this simple trick can tighten the office schedule. In other words, if there is no record in the massage parlor, but a client has appeared for a wrap, then the parlor will make a profit on an adjacent procedure.

How much profit can a square meter give with various procedures

	Salon	Mani Pedi	Massage	Beautician's offices (2)	Body shaping cabinet
Revenue	4320	3000	3000	3600 2880 peeling 4500 meso	5400
Material costs	648	450	150	1080 144 1125	27
Staff costs	2000	1000	1200	2000 800	800
Overheads*	1118	596	671	1788	894
Profit	554	954	979	4043	3679
Number of square meters	15	8	9	24	12
Profit from one meter	37	120	108	168	306
Rating, place	5	3	4	2	1

* Overhead costs (7,000) are distributed per meter of working space plus a hall (94 sq.m.)
* As a result, each meter carries a load of 74.5 dollars per month.

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Step 4. Buy or rent?

There are many arguments for buying a space for a beauty salon. Let's start with the fact that investing in real estate is already a profitable investment. In the worst case scenario, even if your salon business fails, the premises will always remain your property. In addition, a simple calculation shows that for two or three years of rent you will pay the landlord as much as if you bought these areas.
But there are other arguments:

• the most difficult permits to obtain, such as a sanitary certificate, a firefighters permit and a medical license, are issued in relation to the salon address indicated in them. When you change location, you lose several months to get new approvals.
• if you change the address, you will lose the lion's share of customers.
• the landlord understands that you are “on the hook”, and you fall into complete dependence on him. The rest is up to the conscience of the landlord.

Are there conscientious landlords? Meet.

Having chosen the premises, you need to return to the concept and try on the developed idea of ​​​​the future salon to the needs of local clients. Most likely, your concept will undergo a change. Ask yourself a question:

• if there are several banks near you, do you need anti-cellulite programs? After all, the age of bank employees, as a rule, does not exceed 25 years?
• if you are located near a university, would you offer anti-aging treatments to students, and not a solution to youthful skin problems?
• if your salon is located in a downtown, would you offer piercings and tattoos, not a spa area?

These questions may seem ridiculous, but, alas, quite often salons open without any research. Few people try to define target groups and choose the set of services that is dictated by demand.

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Step 5. Competitive environment

The concept of the salon needs to be adjusted depending on the competitive environment. Find all the beauty salons in your 3 km zone (take a map, draw a circle and mark all the salons). Next, under the guise of a resident who has recently moved to this area, visit each competitor and ask the administrator to show you the salon, write down:

• service list;
• price list;
• evaluate advertising activity;
• evaluate the level of service;
• Appreciate the courtesy and knowledge of the administrator.

Do not flatter yourself if you do not see clients in the salon - it is in good salons that clients do not wait in line, but, having arrived by appointment, they immediately go to the offices.
Do not be too lazy to call each salon, listen to how they talk to the client on the phone. Try to sign up for some procedures (then you can cancel the appointment - “changed your mind”). If convenient (usually evening) hours are busy, then the salon is doing well.

Make a brief description of each salon. Superimpose the list of services of your future salon on the lists of competitors, and determine the same type of procedures in which, most likely, the client will not see the zest for which he would come to a new salon.

The organization of beauty salons is one of the promising types of business that attracts many start-up entrepreneurs. The relevance of this case is explained by the desire of modern people to look good, regardless of gender. Many people can live without spectacular false nails, but no one can without a neat hairstyle. That is why a hairdresser or a small salon will always be in demand, it will not be affected by economic changes.

A detailed business plan for opening a small beauty salon will help beginners in this field to start very successfully. To open a new business, an entrepreneur must know which services to provide and which not, he must clearly consider the profitability and payback of this new business for him.

The salon business is firmly entrenched in the service sector. Beauty salons have spread everywhere, sometimes they are located close to a friend. There is one important aspect that you should seriously think about - the quality of the services provided. It is thanks to the high service that the beauty salon accumulates a good client base. With competent advertising, qualified craftsmen, a full range of services provided, there is a chance that the salon will always bring a stable profit.

All salons are different. Do not deceive people by proudly calling an ordinary hairdresser a “beauty salon”. When opening this business, you should think about the audience: for which category of the population does the salon open? If you live in a large metropolis and are planning to open a salon with a wide range of luxury services, then you should think about the image of the future salon. But if the salon is intended for the elderly and pensioners, opening a salon here would be out of place.

In the case of this target audience, it is better to call your business “hairdresser” so as not to scare off the category of clients that you are going to serve on a permanent basis.

You can also create specialized salons, for example, dog grooming salons, men's salons, children's beauty studios, special image studios. The main thing is to accurately indicate the categories of your salon.

After choosing the direction of the salon, we begin the registration of a new enterprise, but first you need to draw up a business plan, which must be submitted with all other documents. The list of required documentation is as follows:

• Scheduled business plan;
• lease agreement;
• Official conclusion of fire and sanitary services;
• Obtained permission to conduct the selected economic activity;
• Received a certificate of conformity;
• Availability of medical books for all current employees.

Some special services of beauty salons are subject to a compulsory licensing procedure. This list includes all services where a violation of the skin is expected. These are important points to consider when opening a beauty salon.

Before creating a business plan, you need to decide on the list of services that will be provided to the population in this salon. Usually, all salons have the following standard set of services:

• Quality hairdressing services;
• Designer manicure;
• Modern cosmetology services - depilation, peeling, eyebrow and facial skin care;
• Various types of massage;
• Solarium.

To open such a salon with the specified range of services, you will need a room of 120 sq.m., where there will be the following departments:

• Reception - for receiving clients and registering calls;
• Halls for the provision of hairdressing services;
• Hair care room - washing, curling and dyeing of hair will take place here;
• Pedicure and manicure rooms;
• massage room;
• Equipped room for solarium;
• Stylist-make-up artist's office;
• Room for staff;
• Utility room.

At the same time, a novice entrepreneur must be aware that any room will have to be adjusted to the specified standards of a beauty salon, regardless of the status of the room, and this requires a decent investment.

When creating a business plan, you need to adhere to the accepted structure, regardless of the field of activity. The business plan consists of the following parts:

• The main goals of starting a business;
• Detailed description of the chosen industry and the new company;
• Description of the services provided;
• Project summary;
• Analysis of the selected market niche;
• Description of organizational moments when opening a beauty salon;
• Financial plan;
• Organizational plan;
• Evaluation of the effectiveness of the project;
• Possible risks and guarantees.

These are the main points that should be contained in any business plan. A similar order will apply here.

We write down the main goals of the project

The main objective of the new project is to open a beauty salon in your city of residence, capable of providing high-quality skin, face and body care, hairdressing services. Potential clients of the salon can be people with an average income level, women aged 25 to 45 years.

To implement the project in accordance with all the rules, the entrepreneur will need investments in the amount of 2 million rubles. for a salon in a small town and from 4 million and more - for a studio in a large metropolis. Next, it is necessary to establish specific deadlines for the implementation of this project to obtain the necessary permits, purchase the necessary equipment. All these points the entrepreneur must carefully analyze and set specific deadlines for its implementation.

Detailed description of the company

The main objective of the project is to open a beauty salon that meets the principles of first-class service. Clients will be offered a wide range of hairdressing services, high-quality manicure and pedicure, cosmetology, and massage. The beauty salon market is recognized as one of the fastest growing. A large number of salons are located in million-plus cities - Moscow, St. Petersburg. Visiting a beauty salon is no longer a privilege of the elite, the services of many of them are available to people from the middle class. As the demand for services increased, the number of beauty salons increased. The number of people who regularly visit salons has increased by 40%. This growth is associated with an accelerated pace of life, when, instead of self-care, many women began to often use the services of beauty salons, assessing their services as profitable and affordable.

Usually a beauty salon is a room on the 1st floor of an apartment building, with a separate entrance and a catchy sign. In order to refurbish the rented premises, the entrepreneur must be ready to invest up to 88% of the total cost of the object. As a form of ownership, you can choose IP. A simplified taxation system is suitable for the salon.

To open a full-fledged beauty salon, it is enough to choose only 6 main types of services:

• The whole range of hairdressing services: men's and women's haircuts, styling, hairstyles;
• Manicure and pedicure - the whole range of services for care, extension, design and correction;
• Quality services in the field of cosmetology - hair removal, eyebrow care, eyelash extensions, peeling;
• Comprehensive facial skin care;
• Solarium.

As important competitive advantages, we note a wide range of services, affordable prices, high quality and worthy service. Next, you need to provide a price list of all services that will be provided in this salon.

Some salon services may require official permission from Rospotrebnadzor, as well as permission to conduct activities from the State Fire Supervision.

As they say, in any business there are no trifles, an entrepreneur must think through everything down to the smallest detail. To conduct this activity, it is enough to create 1 legal entity - IP. This activity includes the following services:

• Hairdressing services, shaving and beard trimming, cosmetic massage, manicure, pedicure, professional make-up;
• Trade in cosmetic products, retail trade in non-specialized places;
• Other activities aimed at maintaining health;
• Physical culture and health-improving activities - involving visits to various types of baths, weight loss salons, massage rooms.

It takes up to 3 months to implement the project, from the moment of registration up to the permission to start sales, this should be taken into account by the entrepreneur. The business owner turns into the head of the salon. It is on his shoulders that the important strategic planning of his business, the analysis of key performance indicators is carried out. All service personnel are subordinate to him, we entrust the affairs of accounting to a third-party organization.

We draw up a financial plan

As part of the business plan, it is necessary to draw up a financial plan for future contributions at the preparatory and main stages. Among the main costs of the preparatory period, we note the following costs:

• Registration fees, obtaining the necessary permits, execution of related documentation - 25-30 thousand rubles;
• Renovation and redevelopment of the rental premises - 300 thousand rubles;
• Purchase of equipment - 800 thousand rubles;
• Installation of purchased equipment - 70 thousand rubles;
• Staff recruitment costs - 20 thousand rubles;
• Advertising company for the opening and promotion of a thematic site - 70 thousand rubles.

• Monthly rent - 80 thousand rubles;
• payroll - 300 thousand rubles;
• Bookkeeping - 20 thousand rubles;
• Organization of advertising - 40 thousand rubles;
• Payment for utilities - 10 thousand rubles;
• Management costs - 10 thousand rubles;
• Organization of garbage collection - 2 thousand rubles.

Here are approximate financial indicators, all these values ​​\u200b\u200bmay vary depending on the city in which the salon will be located, because the cost of the same services in different regions may be different.

organizational plan

First you need to decide on the room where the salon will be located. Preferably in a busy area. Carefully study what is near the salon, what objects are nearby. Next, the entrepreneur will have to redevelop the premises, carry out repair work. It is necessary to conclude a long-term lease agreement with the landlord, then carry out all capital work. The running salon will be maintained by administrative staff, a senior administrator and an assistant. For an average beauty salon, you need to recruit 6 universal hairdressers who will work in shifts, 1 professional cosmetologist and makeup artist.

It is advisable to recruit those masters whose skills are confirmed by various training diplomas. This is a prerequisite for ensuring a good reputation for the salon. The main requirements that will be imposed on employees are a good level of competence, the ability to find a common language with people, communication skills, and a responsible approach to work. As fixed costs, he notes expenses for the purchase of consumables, payment of rent, utility bills, payment for garbage collection. The volume of services is influenced by seasonality with a slowdown in the summer, during the period of formation there is an increase in the recognition of the salon. The duration of all these procedures is 3 months.

Evaluation of the effectiveness of the case

To fully implement this project, decent financial costs will be required. As the payback grows and a stable planned volume is reached, financial risks are reduced to a minimum. The approximate payback period for this business is 7 months. The project will begin to bring a certain profit immediately after launch.

Certain financial risks and possible guarantees

During his economic activities, a beginner may face certain risks that may arise in his work. Among them are various kinds of theft, natural phenomena, the emergence of strong competition. Raising raw material costs can also have an impact on business operations. Salon activities depend on consumables that are purchased from different manufacturers. If the supplier starts to raise the price, then this may be a reason to switch to another cosmetic brand. The modern cosmetic market has a wide range of prices, among which you can choose a product at an affordable cost. During the period of seasonal decline in sales, the volume of planned profit also decreases, this point must be taken into account. To reduce this seasonal phenomenon, it is important to change the organizational policy, organize various promotions and discounts. In the field of cosmetology and hairdressing, many trends are changing, and recently purchased equipment is becoming obsolete. All this leads to the need to change certain equipment. While participating in various thematic exhibitions, promotions, special master classes, you can learn everything about new trends in the field of beauty. This should be monitored, because it affects the image of the enterprise.

The main risk of this case lies in the low funding of various marketing campaigns organized to attract new customers. In the development of advertising campaigns and media planning should be taken with the utmost seriousness. A lack of subject matter experts and a low level of professionalism of the selected staff can lead to your competitors having more advantages. It is necessary to conduct courses to improve skills with the involvement of real professionals in their field, to create an effective system of motivation and control. All these risks contribute to reducing the profit of the salon and incurring direct losses caused by improper organization, incorrect calculation of the approximate payback. Your salon can bring losses if its work is organized incorrectly.

• Financial losses due to lack of organization and activity of competitors;
• Change in the popularity of certain cosmetic services;
• Personnel turnover, low level of competence of craftsmen, lack of specialists.

Based on the selected area, you need to conduct a similar quantitative study of likely risks in your business plan. In order to provide your own salon with the necessary flow of customers, you need to strengthen your competitive advantages, create an aggressive marketing campaign, and win 8% of the market from competitors in a fair fight. In order to increase profitability, we increase the advertising budget by 15%, we are working on self-promotion in the face of strong competition. All of this should be included in your business plan.

A clear plan and thoughtful organization are 2 steps on the thorny path to success in your business. Constantly work on improving the skills of your employees, because the worse the service in the salon, the more likely it is that a dissatisfied client will go to your competitors. It is important to prevent this, so it is not worth spending money on quality advertising and professional trainings, since these events have a direct impact on your business.

When writing this article, we tried to develop for you a detailed business plan for a beauty salon, describe the main organizational features of this type of business, calculate a financial model and analyze the effectiveness of this project in accordance with international business planning standards (UNIDO).

The article consists of eight sections, each of which provides answers to the most frequently asked questions and helps potential owners understand all aspects of the salon business in more detail. We hope this information will be useful to you.

Project Idea (Summary)

The idea of ​​the project is to open a beauty salon. In order to implement it, we will need to develop a concept for the future institution, decide on the premises, draw up all the necessary documentation, make repairs, purchase and install equipment, draw up a marketing action plan and hire staff. In addition, it will also be necessary to calculate the main economic indicators and, on their basis, evaluate the potential efficiency and possible risks associated with the implementation of the project.

Let's start with some background information:

• A densely populated residential area in a city with a population of 500,000 or more was chosen as the proposed location;
• Salon area - 108 sq. meters (the premises are in long-term lease);
• Working hours: daily from 9.00 to 21.00;
• Planning horizon (time period during which the effectiveness of this business plan will be assessed) - 5 years;
• Discount rate - 14%;
• Organizational and legal form - Individual entrepreneur;
• Taxation system - Simplified (15% income minus expenses);
• The staff of the institution - 15 people;
• Estimated volume of investments - 4.2 million rubles;
• The source of investment is the owners' own funds.

It is assumed that the beauty salon will provide a wide range of services in all major areas of the beauty industry:

• Hairdressing services;
• Hair coloring services;
• Hair curling and styling;
• Mani Pedi;
• Cosmetology services;
• Facial care;
• Solarium;
• Massage, etc.

Also, all customers will be able, if desired, to purchase all kinds of cosmetic products for personal care.

Project Concept (Project Description)

The beauty salon project will focus on middle-income visitors, who should make up the bulk of the population of the city area chosen for placement. As a rule, most of the potential customers of such establishments are people living within walking distance.

As a key criterion for the location, the maximum proximity to potential customers was chosen. The establishment to be opened will be located on the first floor of a residential building near the central boulevard of a densely populated area of ​​the city. When choosing a place, you should pay attention to such criteria as:

• Proximity to transport infrastructure (the presence of metro stations, railway stations and busy stops nearby is an indisputable advantage);
• The proximity of the pedestrian arteries of the city (central streets, boulevards and alleys);
• The presence of dense residential development in the area;
• Availability of convenient access roads and parking places where you can leave your car;
• The development of the surrounding infrastructure (shopping centers, shops and restaurants).

Structure of space use

To provide the declared list of services in a beauty salon, you will need to place:

• Hairdresser's room - 25 sq.m.;
• Manicure and pedicure room - 12 sq.m.;
• Beautician's office - 18 sq.m.;
• Solarium - 5 sq.m.;
• Massage room - 12 sq.m.

Also part of the area will be occupied by utility and administrative premises:

• Reception area - 16 sq.m.;
• Staff lounge - 8 sq.m.;
• Utility rooms - 12 sq.m.

The total area, taking into account all the premises, will be 108 square meters. m.

Table 1. Structure of space use

The name of a room	Area, sq.m.
Total:	108
hair salon	25
Beautician's office	18
Manicure and pedicure room	12
Massage room	12
Solarium	5
Reception area	16
Staff lounge	8
Utility rooms	12

The beauty salon will be open daily from 9.00 to 21.00, which should help increase the number of potential customers.

The average check for the services provided will vary depending on the direction:

• Hairdressing services - 900 rubles;
• Cosmetology services - 1500 rubles;
• Massage - 1600 rubles;
• Manicure, pedicure - 900 rubles;
• Solarium - 25 rubles;
• Sale of cosmetics - 1100 rubles.

To start activities, it will be necessary to register with the tax authority of the entity in which the opening is planned. The best option for the legal form of a beauty salon is to use the status of an individual entrepreneur using a simplified taxation system (15% income minus expenses). In addition to registering a legal entity, you will need to go through several steps, such as:

• To pass the compliance of the premises with fire safety rules;
• Obtain an expert opinion from the sanitary and epidemiological service;
• Register with Rostekhnadzor;
• Obtain a GOST-R certificate of conformity.

organizational plan

The staff of the future beauty salon will consist of two categories: administrative and production.

Administrative staff are people necessary for the normal functioning of the salon and maintaining its activities. It will include:

• Administrators;
• Accountant;
• Cleaning woman.

The production staff is directly the masters and stylists who will provide services. Composition of the production staff:

• Stylists;
• Cosmetologists;
• Specialists in manicure and pedicure;
• Masseurs.

Administrators working on schedule 2/2 will receive 30,000 rubles a month. Accountant responsible for accounting and timely submission of accounting and tax reporting - 20 thousand rubles per month. Cleaning lady - 18 thousand rubles a month. The remaining employees will receive a percentage of the services they provide:

• Hairdresser-stylist - 40%;
• Cosmetologist - 40%;
• Manicure and pedicure specialist - 40%;
• Masseur - 35%.

Table 2. Personnel

Name	Quantity	Salary, thousand rubles	Total, thousand rubles
Total:	15
Administrator	2	30	60
Accountant	1	20	20
Cleaning woman	1	18	18
hair stylist	5
Cosmetologist	2	40% of the cost of the service rendered
Manicure Specialist	2	40% of the cost of the service rendered
massage specialist	2	35% of the cost of the service rendered

The wages of hairdressers-stylists will account for 39% of the wage fund. The share of cosmetologists in the payroll is 15%. Another 14% will go to the salaries of massage therapists. The share of specialists in manicure and pedicure is 13%. Administrator salaries will require 12% of total costs. Accountant - 4%. And the remaining 3% will go to pay the cleaning lady.

One of the most important points is the acquisition of all the necessary equipment. To organize the full-fledged work of a beauty salon, you will need equipment of the following categories:

• Hairdressing room equipment;
• Cosmetology cabinet equipment;
• Manicure and pedicure room equipment;
• Massage room equipment;
• Solarium.

The hairdressing salon will be equipped with three mirrors, three hydraulic chairs, one child seat, two hairdresser's sinks, three tool carts, two dryers, one climazon, a hairdresser's vacuum cleaner and an air sterilizer. The total cost is 353 thousand rubles.

Table 3. Hairdressing room equipment

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	17	-	353
Hydraulic barber chair	3	16	48
Hairdressing chair for children	1	10	10
hairdressing wash	2	19	38
Tool trolley	3	3	9
hairdressing mirror	3	7	21
Sushuar	2	13	26
climazon	1	60	60
Hairdressing vacuum cleaner	1	16	16
Air sterilizer	1	5	5
Other equipment	-	120	120

To organize a beauty parlor, you will need a beauty chair, a trolley, a chair, a magnifying lamp, a towel warmer, a screen and a sterilizer. It will also be necessary to purchase the following hardware cosmetology equipment:

• Apparatus for ultrasonic peeling;
• Apparatus for myostimulation;
• Apparatus for electrolysis;
• Device for microdermabrasion;
• Apparatus for vacuum therapy.

The total cost of equipment for a beauty parlor will be 393 thousand rubles.

Table 4. Beauty parlor equipment

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	12	-	393
Cosmetology chair	1	70	70
Cosmetic trolley	1	8	8
Ultrasonic peeling machine	1	27	27
Apparatus for myostimulation	1	45	45
Apparatus for electrolysis	1	55	55
Device for microdermabrasion	1	43	43
Device for vacuum therapy	1	41	41
Beautician chair	1	8	8
Magnifier Lamp	1	12	12
Towel warmer	1	14	14
Screen	1	5	5
Sterilizer	1	5	5
Other equipment	-	60	60

The equipment for the manicure and pedicure room will include a manicure table, a chair, a manicure apparatus, an extractor hood, an ultraviolet lamp, a manicure lamp, a pedicure apparatus, a pedicure chair, a trolley, a bathtub and a vacuum cleaner. Their total cost will be 233 thousand rubles.

Table 5. Equipment for a manicure and pedicure room

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	12	-	233
Apparatus for manicure	1	15	15
Hood for manicure table	1	5	5
UV lamp	1	3	3
Manicure table	1	8	8
Armchair	1	14	14
Lamp for manicure	1	7	7
Apparatus for pedicure	1	77	77
Pedicure chair	1	19	19
Ring magnifying lamp	1	9	9
Pedicure trolley	1	17	17
pedicure bath	1	6	6
Pedicure vacuum cleaner	1	8	8
Other equipment	-	45	45

To provide massage services, you will need to purchase a couch, a screen and a table for tools and cosmetics with a total cost of 62 thousand rubles.

Table 6. Massage room equipment

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	3	-	62
massage couch	1	18	18
Screen	1	6	6
Table for tools and cosmetics	1	8	8
Other equipment	-	30	30

A vertical solarium worth 350,000 rubles will also be installed.

In addition to the above, it will be necessary to equip a reception area and a lounge for staff. The cost of equipping these two zones will amount to 149 thousand and 38 thousand rubles, respectively.

Table 7. Reception area equipment

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	11	-	149
reception desk	1	19	19
Administrator chair	1	6	6
Cash machine	1	15	15
Coffee table	1	11	11
Sofa	1	15	15
Armchair	2	6	12
Wardrobe	1	14	14
Showcase for the sale of cosmetics	2	7	14
TV	1	23	23
Other equipment	-	20	20

Table 8. Equipment of the rest room

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	5	-	38
Sofa	1	14	14
Armchair	2	4	8
Table	1	8	8
Cooler	1	8	8
Other equipment	-	10	10

Below is a general breakdown of equipment costs.

The equipment of the cosmetology room accounts for 25% of the total costs. The share of the hairdressing salon is 22%. Manicure and pedicure room - 15%. Massage room - 4% of all expenses. Solarium - 22%. Reception area and lounge equipment - 10% and 2% respectively.

Marketing plan

The key elements of the marketing plan of the beauty salon will be the pricing policy of the establishment and the advertising promotion strategy.

The success and profitability of a business depends on the right pricing policy. When determining the prices for the services provided, first of all, you should pay attention to the following factors:

• The market price established in the proposed location area (prices of competitors for similar services);
• Costs arising from the provision of a particular service (it is also necessary to calculate the profitability of the services provided).

When forming a pricing policy, you can resort to one of the following strategies:

• Set a price below the market. Many of the newly opened beauty salons resort to this strategy. Most clients of beauty industry enterprises are quite conservative and reluctant to change their masters, so it will be quite difficult to lure such a client into a newly opened establishment. Price is one of those factors that can affect the client's accepted opinion about changing salons.
• Set a price above the market. This pricing strategy should be used by beauty salons focused on luxury clients. For such people, the price is not a determining factor, on the contrary, a high price will only emphasize the quality and exclusivity of the services provided.
• Set a market price. In this case, you need to clearly think over and work out the advantages that will set you apart from your competitors. It is necessary to make a few "chips" that would contribute to the fact that potential customers gave their preference to your salon. As a rule, such "chips" are a customer loyalty program and a wider list of services provided (the use of new methods and practices of the beauty industry).

Do not forget that this type of business is subject to seasonality: both annual (demand for services provided increases in spring and decreases in summer) and weekly (the peak in demand for beauty salons comes precisely on weekends, and decline in the first days of the week). To level serious load fluctuations, it is necessary to use a flexible pricing system, resorting to various discount programs.

Advertising is the main tool in the hands of the owners of a beauty salon, with which they can inform potential customers about the opening and the services provided. In order for the salon to be successful and be able to attract the required number of customers, it is necessary to pay great attention to the advertising strategy.

At the initial stage, the most popular ways to promote the salon through advertising are:

These steps should help promote the salon and attract potential customers at the initial stage.

Calendar Plan (Project Implementation Schedule)

The schedule for the implementation (opening) of a beauty salon can be divided into the following step-by-step stages:

1. Selection of premises and conclusion of a lease agreement;
2. Registration of a legal entity (LLC or individual entrepreneur);
3. Development of interior design and repair work;
4. Purchase and installation of all necessary equipment;
5. Recruitment, website development and advertising campaign.

The first task facing the future owners of a beauty salon is to find a suitable premises. The premises must meet all the necessary criteria. To simplify this stage, you can resort to the help of professional realtors.

After the premises are selected and the lease agreement is concluded, it is necessary to register a legal entity. The most common forms of registration of a legal entity when opening a beauty salon are a Limited Liability Company and an Individual Entrepreneur.

In parallel with the registration of a legal entity, it will be necessary to order the development of an interior design and carry out the entire range of necessary repairs.

After the repair is done, it will be necessary to order and install the equipment.

Also, do not forget about the selection of qualified personnel and the implementation of a set of marketing activities, including the development of a website and an advertising campaign.

It is assumed that the implementation of all these actions will take about three months, after which the beauty salon will begin to fully function.

Financial plan

Investment in the project

To implement this project, it will be necessary to invest 4.18 million rubles in it. It is assumed that the personal funds of the owners of the establishment will act as a source of investment.

Table 9. Total investment in the project

Investment article	Volume of investments, thousand rubles
Total:	4180
Registration of a legal entity	20
Obtaining permits	90
Premises selection	50
Interior design development	85
Premises renovation	640
Purchase and installation of ventilation and air conditioning systems	320
Site development	45
Recruitment	25
Advertising	220
Purchase of equipment	1578
Delivery and installation of equipment	90
Inventory of cosmetics	200
Working capital until self-sufficiency	817

As can be seen from the table above, the main item with a specific share of 38% of total investments is the purchase of equipment. The delivery and installation of equipment will take another 2% of the total investment. In addition to the equipment in the rented premises, it will be necessary to make repairs (15%) and install ventilation and air conditioning systems for the premises (8%).
Part of the investment will go to maintaining the normal functioning of the beauty salon at the initial stage - 19%. These types of costs include the rental of premises in the first 4 months, staff salaries in the first month of work, payment of utilities and other services. The remaining 18% will be required for: registration and obtaining permits, selection of premises, development of a design project, development of a website, recruitment, advertising and purchase of cosmetics inventory.

Income

It is assumed that the first quarter will be completely spent on resolving all organizational issues related to the opening, and the beauty salon will begin to fully function from the second quarter. The occupancy of the institution in the second quarter will be 29%. After that, the load will continue to increase until it reaches the design capacity (the design capacity is planned to be reached in 1.5 years from the start of the project).

The revenue part will be formed through the sale of services divided into the following groups:

• hairdressers;
• Cosmetic;
• Mani Pedi;
• Massage;
• Solarium;
• Sale of cosmetics.

The services provided by the salon are described in more detail in the table below.

Table 10. Price list

Income item	Average cost, rub.
hairdressing services
Women's haircut	900
Men's haircut	600
Children's haircut	400
Hair coloring	1100
Hair highlights	1100
Hair toning	1000
Laying	900
straightening	1000
Perm	1200
Cosmetology
Visage	1500
Face cleaning	1300
Depilation	900
piercing	1700
tattoo	4000
Peeling	1900
Facial care	2000
Mani Pedi
Manicure	600
Nail modeling	1200
Nail strengthening	1000
Nail polishing	100
Nail polish removal	50
Lacquering	100
Pedicure	1200
Modeling of toenails	1200
Nail extension	1700
Massage
Classic massage	1200
Acupressure	1600
Anticellulite massage	1800
chocolate wrap	2000
White clay wrap	2000
Solarium
One minute	25
Subscription for 60 minutes	1200
Other
Sale of cosmetics	1100

On average, the cost of hairdressing services will be 900 rubles, cosmetic services - 1500 rubles, manicure, pedicure - 900 rubles, massage - 1600 rubles, solarium - 25 rubles per minute, and the average check for cosmetics sold - 1100 rubles.

The bulk of income (39%) will be generated from the provision of hairdressing services. Cosmetology will bring 17% of total income. Massage and manicure parlors will generate 14% of revenue each. Solarium - 3%. And the sale of cosmetics will bring an additional 13% of total revenue.

Expenses

All costs can be divided into two groups:

• fixed costs;
• variable costs.

Salon fixed costs include:

Variable costs include:

• Salaries of hairdressers-stylists (40% of the cost of services rendered), cosmetologists (40% of the cost of services rendered), as well as manicure specialists (40% of the cost of services rendered) and massage therapists (35% of the cost of services rendered);
• General business expenses - 2% of revenue;
• The cost of purchasing the necessary materials - from 5% to 25% of the cost of each specific service;
• The markup on cosmetic products sold is 100% of the purchase price.

The cost of production will consist of 46% of labor costs, 23% of the cost of renting premises, as well as paying for utilities, telephone and Internet, 19% of the cost of purchasing the necessary materials, 5% of depreciation, 3% - business expenses and 2% taxes.

Taxation system

The financial model is based on the assumption that a simplified system with a rate of 15% (income minus expenses) will be used as a taxation system.

Break even

The break-even point is reached with a revenue of 2.2 million rubles per quarter (which is equal to 34% load). At 34% load, the revenue from the services provided begins to exceed the total costs (fixed and variable) and the project enters a positive cash flow from operating activities.

Revenue and net profit

The graph below shows the dynamics of revenue for 5 years.

As can be seen from the above graph, the beauty salon will begin to fully function only from the second quarter. By gradually increasing the volume of revenue, by the 8th quarter it is planned to reach the maximum load level, after which the revenue indicator will depend on changes in seasonal factors.

The graph below shows the dynamics of net profit for 5 years.

The beauty salon will be unprofitable for the first three quarters. The first quarterly profit of the institution is planned for the fourth quarter. After that, the profit indicator will vary from 300 to 800 thousand per quarter, depending on the seasonal demand for the services provided.

Project efficiency analysis

To analyze the effectiveness of the project, it will be necessary to calculate the following indicators:

• Net cash flow (Net cash flow);
• Net present value (Net present value);
• Payback period (Pay-Back Period);
• Discounted payback period (Discounted Pay-Back Period);
• Profitability Index;
• Internal rate of return (Internal rate of return).

Net cash flow (NCF) is the difference between the positive and negative cash flows from the project.

This indicator is calculated for a certain period of time (in our case, the planning horizon is 5 years).

Also, this indicator can be characterized as the amount of cash remaining after meeting all the cash needs of the investment project (net cash flow reflects the amount of cash that can be distributed among the owners of the company, while not threatening its future activities).

Net cash flow is the sum of the cash flows from the investing, operating and financing activities of an entity.

The higher the value of net cash flow, the more attractive the project in the eyes of potential investors.

As can be seen from the above graph, the net cash flow (NCF) after 5 years will amount to 10983 thousand rubles.

Net present value (NPV) is the discounted (adjusted to a specific point in time) difference between all cash inflows and cash outflows.

NPV shows the amount of income, reduced to the current moment in time, that the investor expects to receive after cash inflows, reduced by the amount of cash outflows, pay off the initial investment in the project.

If the net present value is greater than zero, then the investment is economically justified, and if the NPV is less than zero, then investing in this project is unprofitable.

With the help of net present value, it is convenient to evaluate the effectiveness of alternative investment projects (with the same initial investment, a project with a large NPV is preferable).

As can be seen from the above graph, the net present value (NPV) after 5 years will be 6026 thousand rubles.

Payback period (PBP) is the period of time required for the income generated by the project to cover the investment costs incurred at the beginning of the project.

The payback period is determined by the point in time at which the net cash flow (NCF) becomes (and remains) non-negative.

The main disadvantage of this indicator is that it does not take into account the receipt of funds after the moment of reimbursement of the initial expenses incurred.

Payback period (PBP) of the project is 2.19 years.

Discounted payback period (DPBP) is the period of time required for the income generated by the project to cover the investment costs incurred at the beginning of the project, taking into account discounting.

The discounted payback period is defined as the point in time at which the net present value (NPV) becomes (and remains) non-negative.

Discounted payback period (DPBP) in our case is 2.45 years.

Profitability Index (PI) is the ratio of discounted cash flows from the implementation of an investment project to the discounted amount of investment investments.

Profitability index (PI) is 2.93.

The internal rate of return (IRR) is the interest rate at which the net present value (NPV) is zero. The internal rate of return is used to calculate the alternative investment rate.

Project Internal Rate of Return (IRR)63,5 %.

A summary list of performance indicator values ​​is presented in the following table:

Table 11. Project performance indicators

Performance indicator	Meaning
Net Cash Flow (NCF)	10983 thousand rubles
Net present value (NPV)	6026 thousand rubles
Payback period (PBP)	2.19 years
Discounted payback period (DPBP)	2.45 years
Profitability Index (PI)	2.93
Internal rate of return (IRR)	63,5%

Risk Analysis

Each investment project is subject to a certain set of internal and external risks. Their implementation can negatively affect the profitability of the project, and sometimes even lead to its closure. In order not to become a hostage of such a situation, we will consider the most likely risks associated with the activities of a beauty salon, and also give several effective ways to deal with them.

The risk of loss of competitiveness due to increased activity of competitors in the fight for customers.

Opening a beauty salon can affect the activation of competitors, which can lead to the loss of some potential customers.

The most productive ways to deal with this type of risk are:

• Well-designed marketing plan;
• Properly built pricing policy of the institution;
• High level of services provided;
• Clear loyalty program;
• The variety and attractiveness of the services provided.

The risk of high turnover (loss / enticement) of personnel and a decrease in the level of services provided.

The professionalism of the staff plays an important role in attracting and retaining new customers. The quality of staff directly affects the level of services provided, and, accordingly, directly affects profitability.

Ways to prevent this risk:

• Effective system of personnel motivation;
• System for monitoring the level of services provided;
• Increasing the loyalty of staff to management and customers to the institution.

The risk of reducing the purchasing power of potential customers.

As a rule, this type of risk is associated with crisis manifestations in the economy. To level such risks, it is necessary to be flexible, both in pricing policy, and to be able to influence the reduction of the main business expense items:

• when paying for labor, it is advisable to use the piece-rate method of calculation;
• if necessary, be able to switch to another brand of cosmetics used in the salon.

Risk of loss of customer base loyalty.

This type of risk is probably one of the main ones. Since the loyalty of regular customers is a key criterion affecting the success of the salon business. Loyalty is a thing that can be developed over the years, and be lost in one moment. In order for this not to happen, you must:

• Continuously maintain quality;
• Monitor customer satisfaction with service quality;
• Adapt to the tastes and preferences of customers;
• Respond to all conflict situations that arise in the process of functioning of the institution.

The risk of technological lag caused by the emergence of new methods and services in the beauty industry.

The beauty industry does not stand still and every year there are more and more new advanced techniques and technologies. In order to keep up with this process, it is necessary to constantly improve and develop, updating the list of services provided. The most effective way not to lose competition in the market of new trends in the beauty industry is to constantly participate in thematic exhibitions and master classes.

Have you decided to start your own business and settled on such an option as a beauty salon? Then an important step will be the development of a strategy by which your business will function. The beauty salon business plan itself is quite simple, if you look in more detail. You need to understand how much money you need to start, what kind of staff you will hire and what services you will provide. After we decide on the main issues, we draw up a business plan for a beauty salon - calculations, profitability, planned profit and income. People will always go to the hairdresser, do manicures and other procedures, so with the right approach, such a business will bring a lot of money.

We draw up a business plan for a beauty salon

Beauty Salon Business Plan Summary

The first step for a small business is to define a goal. The purpose of this project is to open a visited and profitable beauty salon, which will bring a stable income to its owner. The project manager will be, accordingly, an individual entrepreneur who will need to register as an individual entrepreneur. In the salon, it is planned to provide its clients with such services as manicure, hair cutting, pedicure, hair coloring, styling, waving. today, many people actively use the services of such salons, because it is not always possible to perform these procedures with high quality at home. In the salon you can do it quickly and efficiently.

If you start the project from scratch, then it will require investments in the amount of 500 thousand rubles. In 2019, you can also buy a ready-made business, but what will be more profitable for you is a moot point. The approximate payback period for such a business is 7 months.

For the correct operation of the IP enterprise, it will be necessary to choose a type of activity such as OKVED related to beauty salons. Taxation here will take place according to the UTII system.

General description of the enterprise

The salon will be located in a crowded place, in a shopping center or in another point with high traffic. It is necessary to rent a room to open a hairdressing salon, ideally a spacious studio. The room should be approximately 50 sq.m. The hall for hairdressers will be 25 sq.m., two masters will work in it. The reception area for clients is 15 sq.m, and the nail and pedicure room is 10 sq.m. The room must be selected so that it does not require repair and meets fire safety requirements.

The salon will work without days off and breaks, every day from 9 am to 9 pm. The following positions will need to be recruited:

1. Administrator for receiving and recording clients, working 5 days a week from 10 am to 7 pm.
2. 2 masters who can do both manicure and pedicure, working 2 in 2 days, replacing each other.
3. 3 universal hairdressers working on a schedule of 4 in 2 days, replacing each other.
4. A visiting cleaning lady who does a wet cleaning after the shift every day and a general cleaning once a week.

In order for the salon to immediately begin to attract new customers with high-quality services, it is necessary to hire only experienced specialists for positions in the salon. In addition, it will be necessary to regularly send specialists for advanced training, motivating them with quarterly bonuses with good salon profits and an annual salary increase of 10%.

Salary of salon employees will be per month:

1. Administrator - 15 thousand rubles.
2. Cleaning lady - 5 thousand rubles.
3. Master of manicure and pedicure - 17 thousand rubles, total for two 34 thousand rubles.
4. Hairdresser - 17 thousand rubles, total for three 51 thousand rubles.

Total wage costs will amount to 105 thousand rubles.

Goods and services

Our salon will provide the following types of services to its clients:

1. Haircuts for children, men and women.
2. Hair coloring, styling and curling.
3. Therapeutic procedures for hair.
4. Performing beautiful hairstyles.
5. Manicure, pedicure, treatment procedures for nails, skin, hands and feet.

Prices for haircuts for men in the salon will be as follows, in rubles:

1. Tennis - 300.
2. Children's tennis - 200.
3. Canadian - 200.
4. Sports type - 300.
5. Model - 400.
6. Creative type - 500.
7. Under a short nozzle - 100.
8. Naked - 100.
9. Playground - 300.
10. Additional drawing - 100.

On average, the price of one service will be 250 rubles.

The cost of hairdressing services for women in rubles will be as follows:

1. Creative type - 600.
2. Bangs - 50.
3. Length - 150.
4. Model - 500.
5. Children under 6 years old - 200.
6. Short hair styling - 200.
7. Long hair styling - 400.
8. Coloring, highlighting, coloring - 700.
9. Perm - 500.
10. Hairstyle - 800.

Here, the average cost of one service will be equal to 410 rubles.

In the manicure and pedicure room, the cost of services in rubles will be as follows:

1. Classic type - 400.
2. Hardware type - 600.
3. European type - 400.
4. Lacquer coating - 400.
5. Design with varnish - 150.
6. Complex design - 350.
7. Extension - 700.
8. Correction - 100 per nail.
9. Pedicure - 400.
10. Eyebrow and eyelash coloring - 200.

According to the average calculation, the cost for one service in this office will be 370 rubles.

Marketing plan

To ensure the profitable operation of the salon, it is necessary to choose a place for it, where there will be no competitors and there will be a good location and visibility for customers.

The following measures will be used to attract people:

1. Beautiful attractive sign for the salon.
2. Group in a social network for advertising services.
3. Ad in the paper.
4. Business cards.
5. Flyers with discounts.

Production plan

Salon employees will work according to the schedule established for them. All employees will be officially employed, as well as attending advanced training courses in the direction of the owner of the salon. Each employee before hiring him will have to undergo a medical examination with entering it into a medical book.

Management organization

In order for the idea of ​​a business to function correctly, you need to approach everything professionally. The following activities will need to be carried out:

1. Register your activity as an individual entrepreneur.
2. Find and rent a suitable room under the contract to ensure work at the cost of 30 thousand rubles.
3. Purchase all the necessary equipment for the salon in the amount of 400 thousand rubles.
4. Buy all consumables and tools worth 70 thousand rubles.
5. Carry out all necessary checks and obtain permission for your activities.
6. Hire good people.

Equipment to ensure the work will require the following:

1. Hanger.
2. Administrator desk.
3. Two barber chairs.
4. A complete set of equipment along with a chair for working in the manicure and pedicure room.
5. Table for manicure.
6. Reception sofa.
7. 6 chairs.
8. Cart.
9. Coffee table.
10. Cabinet for care products.
11. Two tables with mirrors.
12. Fridge.
13. TV.
14. Other at the request of the owner.

In total, 500 thousand rubles will be spent on the start of the enterprise itself.

Financial plan

Planning for the organization's expenses can be reduced to the following list:

1. Costs for wages of employees per month 105 thousand rubles, per year 1260 thousand rubles.
2. PF for employees per month 29 thousand rubles, per year 348 thousand rubles.
3. The cost of renting premises per month is 30 thousand rubles, per year 360 thousand rubles.
4. Materials and means for work per month 70 thousand rubles, per year 840 thousand rubles.
5. KH services per month 4000 rubles, per year 48 thousand rubles.
6. The cost of advertising the salon is 2000 rubles, 24 thousand rubles a year.
7. UTII 6000 rubles, 72 thousand rubles per year.

Total expenses will amount to 246 thousand rubles per month and 2952 thousand rubles per month. The enterprise plans to provide the following volume of services on average:

1. Hairdressing services for men 10 per day, 300 per month. Revenue per month 75,000 rubles.
2. Hairdressing services for women 15 per day, 450 per month. Revenue per month 184,000 rubles.
3. Services of a manicure and pedicure room 10 per day, 300 per month. Revenue per month 111,000 rubles.

Total total revenue per month will 370 thousand rubles, A profit 124 thousand rubles, and per year, respectively, expenses - 246 thousand rubles.

Thus, a sample of calculations for the organization of the work of a beauty salon was compiled. Based on this business plan for a beauty salon, you can, by substituting your numbers and data, write your own to open your business, or use the one offered by us. The instructions are quite simple if you do everything in the right order.

Starting your own business and bringing your idea to life is not easy. But if you approach everything with a detailed plan of action, hiring high-class employees, faithfully ensuring the entire work of the enterprise, then everything will definitely work out. Do not forget that you can always find good business partners who will help you in management and other nuances. In addition, you can consider several examples of other business ideas and choose what suits you best.

Conclusions on this plan can be drawn that opening a hairdressing salon or salon is a profitable and cost-effective business. If the place is located correctly, marketing activities are carried out, then customers will come themselves, recommending highly qualified salon masters to their friends. The main thing is to avoid competition and do everything according to the rules and the law so that there are no problems.

The more women want to look beautiful, the more popular beauty salons are. Based on this, we conclude that opening your own beauty salon is a fairly profitable business.

But along with this, it is also a big responsibility, because opening your own salon is not as easy as it seems.

The first step is to plan everything well and think it over, as well as collect everything you need for work.

Where do you need to start?

The main types of salons

First of all, if you want to open your own beauty salon, you must determine what type it will be.

Everything is quite simple here, because all beauty salons can be divided into three categories:

• basic level salons (classic hairdressing salon);
• salons of the middle class (middle);
• salons-studios (luxe).

Basic Salon

This type of salon is a simple barbershop. Such establishments provide the most standard hairdressing services (haircut, coloring, styling, etc.) and sometimes nail services (manicure, pedicure, nail painting).

To open such a salon, you will need a room of about 60 sq.m. This is the most common type of salons that beginners open.

middle class salon

If you don't want to limit yourself to a standard barbershop, then a mid-range salon will be just what you need.

In the salon of this class, in addition to standard services, there should be the services of a stylist, makeup artist, cosmetologist, massage therapist, as well as manicure services and a wide range of hairdressing services.

It should be noted that 60 square meters will not be enough for such a salon, so its area should be at least doubled. The ideal option would be to provide a separate office for each type of service.

Salon-studio

This type of salon provides its services to wealthy and influential people.

In addition to the services provided by the middle-class salon, they provide various spa treatments, there is a solarium, a shop with special products for body, face and hair care (these mini-shops are increasingly appearing in middle-class salons) and a small cafe for visitors.

The area of ​​this room must be at least 200 sq.m.

If you are completely new to this business, then you should not start your business from a studio salon. It is advisable for you to start with a regular hairdressing salon, which you can later develop.

How to start a business?

As a rule, those who have at least something to do with this area (hairdressers, manicurists, cosmetologists, and others) want to open their own salon.

After working for a sufficient amount of time, they decide that it is time to increase the boundaries of their capabilities and open their own salons. But most make the mistake of believing that their experience will help in achieving the goal, that is, in creating a successful salon.

Actually this is not true.

To start your business the right way, remember three simple rules.

1. Without a clear business plan, you will never be successful.
2. Combining work and management, you will not create a successful salon.
3. Be sure to study the rules of management and administration.

Salon location

Not the last role in the creation of a profitable beauty salon is its location. Therefore, the choice of premises should be taken quite seriously.

How to choose the right salon location?

First rule- the place should be crowded. The rest depends on what type of salon you are going to open.

For example, if this is an ordinary hairdresser, then almost any location will do. Especially where there are no hairdressers, but people really need them (for example, in the area of ​​new buildings, markets, stations, etc.).

If your salon is intended for wealthier people or goes beyond the standard hairdresser, then, you see, it is simply not profitable to open it in such places.

A business plan is perhaps the most important thing you should pay attention to. When the salon will very quickly gain popularity and begin to bring you a decent income.

How to create a business plan for a beauty salon?

Market analysis

The first thing you need is to analyze the market in this service sector. Evaluate your potential customers, what services they offer, what rates are acceptable and which are not.

Study every little detail that concerns your case. It should be understood that this also requires some effort and it is definitely not worth rushing in this matter. Before you open a salon, you must learn absolutely everything related to such an activity.

Calculations

After you have made a market assessment, start making calculations. As already mentioned, this is not an easy task, especially when it comes to the financial side of the issue.

This aspect is very important and should be carried out very responsibly and carefully, because your further actions depend on it.

How to make a calculation?

In this paragraph, you should include everything that you need a material investment for.

This includes the choice of premises, the collection of documentation, the purchase of equipment, the hiring of personnel, and advertising. In general, calculate all your costs.

Income

Just as you calculated the upcoming expenses, it is worth calculating your future income and the payback of your salon. It should be understood that in order to achieve greater success, you should not use any approximate dates and numbers.

Try to indicate specific dates and specific amounts. In this case, you will be more likely to achieve your goal.

Expenses

• Rent - 30,000 rubles.
• Advertising - 15,000 rubles.
• Consumables - 20,000 rubles.
• Hairdressing chairs - 40,000 rubles.
• Mirrors - 20,000 rubles.
• Equipment for manicure and pedicure - 30,000 rubles.
• Equipment for a beautician - 30,000 rubles.
• 4 hairdressers - 30-50% of revenue
• Master of manicure / pedicure - 30-50% of revenue
• Administrator - 12000 rubles.

Income

The working day of a hairdresser is 8 hours, the average price of a haircut is 250 rubles, the time spent is 20 minutes = 5000 rubles. - 50% (hairdresser) - 2500 rubles. net income

Other masters bring 30-40% of the hairdresser's revenue, which turns out to be about 750 rubles more. in a day.

Total: 2500+750=3250 rub. per day = 97500 rubles. per month net income

Sample business plan for a beauty salon

Sometimes (almost always) it is very difficult for a novice entrepreneur to draw up a business plan without having a clear idea of ​​\u200b\u200bwhat it is.

To do this, we suggest that you familiarize yourself with an example for creating a successful salon:

Business Profitability

Another question in creating a business is the question: how to make your business more profitable?

In fact, there is nothing complicated and incomprehensible here. In order for your salon to be profitable, you just need to periodically introduce new and fashionable trends into your list of services that are popular among a wide range of users.

Marketing Analysis

Having dealt with the financial side of the issue, proceed to create a marketing plan.

If it is too difficult for you to deal with this issue, then involve specialists in this matter who will help you. Remember, creating a successful business on your own is extremely difficult.

Advertising

Keep this in mind when you advertise your salon. Here, you certainly cannot do without outside help.

The right decision would be to hire a team of professional advertisers. Everything else is a matter of time.

Juristic documents

Do not forget about the legal part in creating your own beauty salon.

What documents do you need to collect to create a salon and what permissions to get?

Collection of documents

To create a salon, you will need the following documents:

1. Certificate of state registration of a legal entity.
2. Lease contract.
3. Information BTI.
4. Documents of the State Fire Supervision Service with the conclusion of firefighters.
5. Documents of Gospotrebnadzor.
6. Permission to operate from the district government.
7. Permission to trade related products.
8. Safety certificates for the drugs, equipment and apparatus used.
9. Maintenance contract.
10. Personnel documentation for employees.
11. Consumer corner (certificate of registration, permits from the SES and the State Fire Supervision Authority, copies of licenses, a book of complaints and suggestions, etc.).

What permissions do you need to get?

• the conclusion of Rospotrebnadzor on the implementation of activities;
• conclusion of the State Fire Supervision;
• permission from the local authority;
• contracts for utilities and heating, water consumption and sanitation, electricity consumption, security and fire alarms and garbage disposal.

Salon equipment

After all the preliminary preparation, we proceed directly to the equipment of the room. You must provide absolutely all the details and purchase everything that is required for the work of the masters, moreover, in several copies.

Workplace equipment

What equipment do you need to purchase?

Let's make a list based on the standard equipment for a mid-range cabin.

Depending on what type of salon you open, you will change (reduce or increase) this list:

1. Armchairs with lifts for each workplace.
2. Illuminated mirror with tool holder.
3. Tool trolley.
4. Desktop sterilizer for processing of tools.
5. Basket for dirty linen.
6. Sink with chair for 2 workplaces.
7. Curling apparatus.
8. Special cosmetic chair.
9. Apparatus for cosmetic services.
10. Sink.
11. Drying.
12. Cabinet for tools.
13. Refrigerator for storage of cosmetics.
14. Table for manicure.
15. Working underwear (three for each employee).
16. Towels.

Tools and underwear

As for working tools and underwear for working with clients, then, as a rule, they are purchased by the master himself and you do not need to purchase them.

But still, you need to know what kind of standard set of tools it is, and even better if you have at least one copy of the most necessary tools in stock.

Staff requirement

The right selection of staff also plays an important role, because it is they who make the image of your institution using their professional skills.

Do not think that only young cheerful employees should work in your salon, because they can not always become professionals in their field. When choosing staff, rely on their experience and skill level.

Also, do not lose sight of their attitude to their work. If a person loves his job, then he will strive to improve his skills and abilities. You need these people on your team.

If your salon will provide the services of a cosmetologist, then it must be with a medical education.

Recruitment

For each type of salon you will need different staff.

If this is an ordinary hairdresser, then you can limit yourself to 2-3 hairdressers, a manicurist-pedicurist, a director-administrator-manager all rolled into one (you will hold this position).

For a middle-class salon, the staff should be much larger: 5-6 hairdressers, a manicurist-pedicurist (it is advisable to hire two people, or separately a manicure and pedicure master), a beautician, a makeup artist (one person can be a makeup artist), a stylist, a massage therapist, an administrator, a manager.

For a luxury salon, this list should be replenished with employees of spa treatments, a solarium, and several other managers.

Salaries for craftsmen

You also need to decide how you will pay your employees.

This can be done in four ways:

• to rent places;
• pay a percentage of output;
• pay the rate and interest;
• pay the bet.

Work with clients

It’s great if you have your own client base at the time of opening the salon. If not, then be sure to start it.

It may seem insignificant to you, but in the future, the client base will be very useful to you.

You can also make various discounts and promotions for your regular customers (and not only for regular customers) in order to attract more attention to your salon.

Alternative ways to generate income

Also, in addition to the standard types of beauty salons, there are other types of more narrowly profiled ones that you can start your business with.

Children's beauty salon

In principle, in terms of technology and development, it is not much different from a standard salon, only all services will be provided to children.

What are the specific features for this type of institution?

In general, in addition to creating an appropriate interior, it is worth noting that all the devices that are used for work should not be too harmful for children (you are unlikely to find completely safe products anywhere).

Beauty salon for animals

This particular kind of salon differs from the usual beauty salon in almost every way.
To create it, you will need special tools and tools that can be used when working with animals.

And most importantly, your team should have specially trained people who know everything about animals from their psychology to physical features (ideally, this should be a real veterinarian).

You must be aware of all the responsibility if you are going to open a salon of this type, and understand that this is a colossal work.

But at the same time, if we consider the institution from the financial side, then its profitability will be quite large, because such salons are becoming more and more popular every year.

As you understand, in order to open your own salon, you will not only have to shell out a good amount, but also make a lot of effort for this business. But if you really want it, then nothing is impossible.